




Manu Abuín is a digital product leader with over 10 years of experience driving innovation and creating impactful solutions in fintech, healthcare, and cleantech sectors.
As a strategic thinker with a deep understanding of AI, he specializes in integrating advanced technologies into user-centered products, aligning business objectives with cutting-edge design to deliver measurable results and transform industries. His expertise spans from crafting seamless user experiences to implementing data-driven strategies that enhance product performance.
Manu has a strong track record working with startups, guiding them in validating ideas through methodologies like Lean Startup and Design Sprints. He excels at helping founders turn concepts into scalable, impactful products by leveraging AI and efficient, agile processes.
Manu’s leadership approach fosters collaboration among cross-functional teams, bridging the gap between design, technology, and business. His proven ability to scale products globally while maintaining a focus on local user needs positions him as a key contributor to transformative projects.
With a commitment to using AI as a tool for innovation, Manu empowers organizations and individuals to leverage technology for meaningful impact, whether in solving complex challenges or enhancing everyday lives. His work is defined by a blend of creativity, strategy, and a relentless drive to push the boundaries of what digital products can achieve.
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AI Expertise
I leverage AI to streamline innovation, creativity and optimize processes, driving tangible benefits.
03
Lean Startup approach
Focused on essentials for rapid growth—perfect for startups and scalable for large companies seeking agility.
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SPEAKER AND AI ADVOCATE
Inspiring leaders and professionals to embrace AI for meaningful innovation solving human challenges

Roche
Product Strategy / Product Design Lead
I led cross-functional teams in developing innovative digital solutions aimed at transforming healthcare.
Focusing on user-centric design, I spearheaded projects that improved patient outcomes and streamlined processes for healthcare professionals. By leveraging AI and agile methodologies, I delivered scalable platforms for managing complex diseases like diabetes and cervical cancer, aligning user needs with Roche’s mission to advance medical innovation globally.

TaxDown
VP of Product / Design
I had the privilege of leading a talented team of designers and product managers to scale TaxDown’s platform across Spain and Latin America.
We streamlined the product experience, combining AI-driven solutions and user-centric design principles to simplify tax filing processes for thousands of users. By aligning business objectives with user needs, we enhanced customer satisfaction, optimized workflows, and drove measurable business growth.

Stratesys
Head of Product & UX
I led the Product and UX teams in delivering tailored digital solutions for enterprise clients across various industries, focusing on innovation, scalability, and user-centered design.
By combining strategic thinking with design leadership, I oversaw the entire product lifecycle—from ideation to deployment—ensuring alignment with business goals and user needs. My role involved managing cross-functional teams, implementing design systems, and fostering a culture of continuous improvement and collaboration.

BBVA
Global Product Designer
I was responsible for designing and delivering a global solution that enabled users to seamlessly apply for financial products such as mortgages and loans across multiple markets.
Collaborating with international teams, I focused on creating a consistent and intuitive user experience while ensuring compliance with regional regulations. I also contributed to improving digital user engagement by tracking key behaviors and optimizing the product based on data-driven insights.

Repsol
Product Expert and Design Consultant
I designed and developed digital solutions and services tailored for Repsol’s industrial operations, focusing on optimizing workflows in butadiene stations across Spain.
By conducting in-depth research to understand users’ daily routines and pain points, I crafted intuitive interfaces and services that enhanced operational efficiency. My approach combined user-centric design with strategic thinking, resulting in impactful solutions aligned with Repsol’s commitment to innovation and sustainability.
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© 2025 Made by Manu Abuín.