Product Strategy & Design Lead
I led cross-functional teams in developing innovative digital solutions aimed at transforming healthcare.
Focusing on user-centric design, I spearheaded projects that improved patient outcomes and streamlined processes for healthcare professionals. By leveraging AI and agile methodologies, I delivered scalable platforms for managing complex diseases like diabetes and cervical cancer, aligning user needs with Roche’s mission to advance medical innovation globally.
Challenge Roche – Transforming Cervical Cancer Screening
Cervical cancer screening in hospitals and clinics faced major inefficiencies:
Lack of patient follow-up: Many patients failed to complete the required tests, increasing late diagnoses.
Manual data management: High risk of human error and lack of standardization across different medical centers.
Slow response times: Physicians lacked clear prioritization of high-risk cases.
Global scalability: Roche needed a flexible solution adaptable to multiple markets and regulatory frameworks.
Key Business Objectives:
Increase patient adherence to the screening process by at least 20%.
Reduce diagnostic turnaround time for positive cases by 30%.
Improve efficiency for medical staff, decreasing administrative workload and wait times.
Scale the solution globally, ensuring compliance with diverse healthcare regulations.
As Product Strategy & Design Lead, I played a critical role in defining not just the UX and product execution, but also the vision, mission, and strategic goals for the screening solution. My key responsibilities included:
02
Defining and prioritizing product goals
focusing on both user experience and measurable business impact
03
Creating a framework for measuring success
establishing KPIs to track the effectiveness of screening workflows.
04
Designing a user-centric experience
optimizing the journey for both healthcare professionals and patients.
05
Driving cross-functional collaboration
aligning efforts across business, engineering, and medical teams to ensure scalability.
Developed an intelligent case prioritization system
reducing diagnosis times for high-risk patients.
Designed an automated patient follow-up model
ensuring no cases were lost due to lack of notifications.
Standardized clinical workflows
allowing scalability across multiple countries with different regulations.
Integrated automated data management
reducing human errors and improving traceability
Built a configurable medical guidelines engine
allowing healthcare teams to customize screening workflows according to local regulations.
Project in mind?
Let’s talk about it
in depth
Focused on meaningful solutions
© 2025 Made by Manu Abuín.